Marketing
[Students may earn Articulated College Credit]
Intended Audience: Grades 9, 10, 11, and 12
Credit: One trimester = 0.5 credit
Major Outcomes:
• Discover the exciting world of marketing
• Team-based real-world projects and activities
• Conduct school-based survey
• Develop an innovative marketing plan and
new brand
Projects, Activities, etc.: Your team’s task is to de-
velop a new brand and develop a marketing plan
that will make it competitive in the marketplace.
Another team project involves identifying an issue,
delivering a survey and making recommendations
that have a meaningful impact within your school.
Instructional Focus: Realistic projects, Team- based
learning, Collaborative assignments, hands-on ac-
tivities that focus on innovative business skills, build
problem solving and communication skills.
Co-curricular Connection: DECA